“Steve Herrell proposed mixing popular cookies and candies into rich, creamy, natural ice cream made in the store window. Almost every business owner said that we would ‘lose our shirts’ with this model. Instead, it revolutionized the industry.”
-Judith Herrell, quoted in Boston Business Journal, 2011
Herrell's® Ice Cream • 8 Old South Street, Northampton, Massachusetts 01060 • Phone: (413) 586-9700 •
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